OshKosh clothing

Discover the History of OshKosh B’gosh | From a Small Town in Wisconsin to Global Success

From humble beginnings in a quaint Wisconsin town to conquering the world of children’s fashion, OshKosh B’gosh has undoubtedly become a household name. Join us on an exhilarating journey through time as we unravel the captivating history behind this iconic brand that has dressed generations of kids with style and quality. From overalls to trendy outfits, prepare to delve into the intriguing tale of how OshKosh B’gosh transformed from a local favorite into a global phenomenon, leaving an indelible mark on both fashion and childhood memories. Get ready to be enthralled by the remarkable story that shaped one small town company into an international sensation!

Introduction to OshKosh B'gosh

OshKosh B’gosh is an American children’s clothing company founded in Oshkosh, Wisconsin in 1895. The company is best known for its overalls and denim jeans for children and toddlers. Today, OshKosh B’gosh operates over 350 stores across the United States and Canada, as well as a website and online store.

The company was founded by local OshKosh businessman Michael J. Bates who started the company as “OshKosh Overall Company”. The name “B’gosh” was derived from a nickname given to Mr. Bates by his Polish immigrant workers.

History of OshKosh B'gosh

OshKosh B'gosh has a long and rich history dating back to the late 19th century. The company was founded in OshKosh, Wisconsin in 1895 by two immigrants from Lithuania, Max and Lily Gottlieb. The Gottliebs started out selling workwear to farmers and loggers in the area. In the early years, the company was known as "Oshkosh Overall Company".

In 1901, the company began producing overalls for children, which quickly became its signature product. The first OshKosh B'gosh store opened in 1907. In the 1920s, the company's advertising slogan was "The overall with the bib that fits". In the 1930s, OshKosh B'gosh became known for its "workwear" style of clothing, which was popular among Depression-era families who could not afford to buy new clothes.

Expansion Beyond Wisconsin

In the early 1990s, OshKosh B’gosh began to expand beyond Wisconsin. The company opened stores in select markets across the United States, including New York City, Los Angeles, and Chicago. In 1994, OshKosh B’gosh made its international debut with a store in Toronto, Canada.

Today, OshKosh B’gosh is a global brand with stores in more than 50 countries. The company’s international expansion continues, with recent openings in China and Mexico.

OshKosh B’gosh has come a long way from its humble beginnings in a small town in Wisconsin. Thanks to its commitment to quality products and innovative marketing, OshKosh B’gosh has become a household name around the world.

Impact of OshKosh B'gosh on the Local Community

Since its humble beginnings in OshKosh, Wisconsin, OshKosh B’gosh has become a global children’s clothing brand. But it hasn’t forgotten its roots. The company is still headquartered in Oshkosh and remains an important part of the community.

OshKosh B’gosh has had a positive impact on the local community in a number of ways. The company is one of the largest employers in Oshkosh, with over 1,000 employees. It also supports local charities and organizations, such as the Boys & Girls Club and the United Way.

OshKosh B’gosh is also a major tourist attraction in OshKosh. The flagship store attracts visitors from all over the world, who come to see where the iconic brand started. This brings money into the local economy and helps support other businesses in Oshkosh.

Different Product Offerings and Services

OshKosh B’gosh began as a small-town company in Oshkosh, Wisconsin, selling overalls and other workwear for children. The company’s signature product is the OshKosh bib overall, which was first introduced in the early 1900s. Today, OshKosh B’gosh offers a wide range of products for children, including clothing, shoes, and accessories. The company also offers a variety of services, such as personalization and gift wrapping.



OshKosh B'gosh has been providing the world with quality, durable clothing since 1895. The company's success can be attributed to their commitment to creating quality products that stand the test of time and generations. From a small town in Wisconsin to worldwide recognition, OshKosh B'gosh is now a household name across America. With its rich history and successful business strategies, it's no wonder why this brand is still so popular today!