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Discovering Lulus: A Brief History of the Iconic Clothing Brand

Are you a fashion enthusiast who loves to stay ahead of the curve? Then, you must have heard of Lulus! This iconic clothing brand has been making waves in the industry with its unique designs and affordable prices. But, do you know how this brand came into being and what makes it stand out from others? In this blog post, we’ll take you on a journey through time to discover the fascinating history behind Lulus and why it’s become an indispensable part of every fashionista’s wardrobe. So, sit tight as we unravel the story behind one of the most sought-after brands in contemporary fashion!

Introduction to Lulus

Lulus is a contemporary women’s clothing brand that offers affordable, on-trend pieces. The brand was founded in 1996 by mother-daughter duo Debbi and Michele Chan, who had a shared passion for fashion. Lulus first started as an online store, and quickly rose to popularity due to its unique, trend-forward styles. In 2009, Lulus opened its first brick-and-mortar store in Chico, California, and has since expanded to over 20 locations across the United States. Today, Lulus is beloved by fashionistas of all ages for its stylish yet wearable clothing, and is considered one of the leading contemporary brands in the industry.


History of the Company

Lulus was founded in 1996 by mother-daughter duo, Debra and Janet Shifman. The women had a shared love of fashion and saw an opportunity to create a brand that would offer stylish, yet affordable clothing for the everyday woman.

With only $600 and a garage full of inventory, the Shifmans started selling their clothes at local boutiques and trade shows. Within the first year, they had generated enough buzz to launch their website – which quickly became one of the most popular shopping destinations for young women.

Today, Lulus has grown into a multi-million-dollar business with over 200 employees. The brand is now sold in over 1,000 stores across the globe and continues to be a favorite among fashion lovers everywhere.

Popularity and Growth of the Brand

Lulus began as a small clothing boutique in the town of Chico, California in 1996. The store quickly became a local favorite for its affordable and stylish clothes. In 2001, the company launched its first website and began shipping orders to customers all over the world.

Today, Lulus is one of the most popular online retailers for women’s clothing. The company offers a wide range of products, including dresses, tops, bottoms, swimwear, shoes, and accessories. Lulus has also expanded into plus-size clothing and bridal wear.

The company’s success can be attributed to its focus on offering stylish clothes at an affordable price point. Lulus is also known for its excellent customer service and speedy shipping. In recent years, the brand has been expanding its reach by opening physical stores across the United States.

What Makes Lulus Unique?

Lulus is a modern, fashion-forward brand that offers stylish clothing for women of all ages. What makes Lulus unique is its focus on quality, trend-setting styles, and affordable prices.

Lulus was founded in 1996 by mother-daughter duo Debra and Eileen Shwartz. The brand started as an online store selling vintage-inspired clothing. Today, Lulus has grown into a successful online retailer with millions of customers worldwide.

Lulus is known for its trendy yet wearable designs. The brand offers a wide range of styles, from casual to formal wear. Whether you're looking for a new outfit for work or a night out, Lulus has something for you.

What sets Lulus apart from other brands is its commitment to quality. All of the brand's clothes are made from high-quality materials. Lulus also offers free returns and exchanges, so you can be sure you're getting the perfect fit.

If you're looking for fashionable, well-made clothing at an affordable price, then check out Lulus. You won't be disappointed!


Impact on Fashion Trends

Lulus has been a major player in the fashion industry since its inception in 1996. The brand has been known for its trend-setting designs and affordable prices. Lulus has also been a major influence on fashion trends over the years. Here are some of the ways that Lulus has impacted fashion trends:

1. Lulus was one of the first brands to popularize the "boho chic" look. This trend was characterized by flowy dresses, vintage-inspired jewelry, and natural makeup. Lulus helped to make this style more mainstream and accessible to women of all ages.

2. Lulus was also one of the first brands to embrace the “athleisure” trend. This trend combines athletic wear with more traditional clothing items like jeans or skirts. Lulus offers many athleisure-inspired pieces that are both stylish and comfortable.

3. In recent years, Lulus has been at the forefront of the “body positivity” movement. The brand offers a wide range of sizes and styles to cater to all body types. Lulus also uses plus-size models in its advertising campaigns, which helps to promote a more positive body image for women of all sizes.

4. Lulus is always up-to-date on the latest trends. The brand regularly introduces new styles that are inspired by current runway trends. This allows women to stay up-to-date with the latest fashion trends without spending a lot of money on designer clothes


Lulus has come a long way from its humble beginnings as an online boutique. Over the years, it has grown to become one of the most beloved clothing brands for women all over the world. The company places emphasis on providing quality products at affordable prices, making it accessible and attractive to shoppers everywhere. With their unique designs and commitment to customer service, Lulus is sure to continue its success in the fashion industry for many years to come.