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House of Fraser | What Makes It Stand Out Among Other British Retailers?

Attention all shopping enthusiasts! Are you looking for a retail destination that offers the perfect blend of traditional charm and modern elegance? Look no further than House of Fraser! With a rich history dating back to 1849, this British department store has carved out its place in the hearts of shoppers across the UK. But what exactly sets it apart from other high-street retailers? Join us as we delve into what makes House of Fraser stand out in today’s competitive retail landscape.

What is House of Fraser?

When it comes to British retail, House of Fraser is definitely one of the leading names. This chain offers shoppers a wide range of merchandise, from clothing and accessories to home goods and furniture. What sets this retailer apart from others, however, is the focus on high-quality items at reasonable prices.

One of the reasons for House of Fraser's success is its dedication to customer service. Staff members are always available to help customers find what they're looking for and provide advice on fashion choices. Additionally, this store makes it a priority to carry popular brands and products that appeal to a wide range of shoppers.

Overall, House of Fraser is a great place to shop for affordable quality items. It’s perfect for those who want something different than what’s available at more mainstream chains like Primark or M&S.

History of House of Fraser

The House of Fraser started out as a small drapery shop in 1849 on the corner of Oxford Street and Regent Street in London. At that time, it was one of the few places where people could buy fashionable clothing.

In 1870, the business moved to larger premises on Oxford Street and began to sell furniture, china, and other decorative items. In 1897, the company went public and by 1914, it had 600 stores across Britain.

During World War II, the company closed all its stores for two years so that they could be used as air raid shelters. After the war, the company opened new stores and began to sell Bonwit Teller (now known as Topshop) clothes.

Today, House of Fraser operates 850 stores in 45 countries. It is still one of the most popular British retailers and continues to offer high-quality clothing at affordable prices.

Customer Service at House of Fraser

House of Fraser is a high-end department store that has been in business for over 135 years. The store has a unique customer service approach that sets it apart from other British retailers. House of Fraser employees are trained to provide superior customer service and to focus on the customer's needs first. This approach is evident in the way the employees greet customers, the speed with which they respond to questions, and the amount of time they spend with each customer.

The store also has a variety of customer services available, such as alterations, returns, and refunds. In addition, the store offers a loyalty card program that allows customers to earn rewards every time they make a purchase. The loyalty card program is one of the ways House of Fraser tries to keep its customers returning again and again.

Overall, House of Fraser provides an excellent customer service experience that makes it one of Britain's most popular department stores.

Stores Locations

House of Fraser is a British department store that stands out from other retailers. It has a wide variety of items, including clothing, accessories, and home furnishings. Some of the reasons why House of Fraser is popular are its location in central London, the availability of online and mobile shopping options, and the customer service.

Brands Sold at House of Fraser

House of Fraser is a well-known British retailer that has been in business for over 150 years. The store is known for its high-quality clothing and accessories, as well as its affordable prices.

One of the reasons why House of Fraser is so popular is because it offers a variety of brands that other retailers don't carry. This includes brands like Burberry, Dolce & Gabbana, and Prada. In addition to traditional clothing brands, House of Fraser also sells accessories like handbags, watches, and shoes.

The store also has a wide selection of both men's and women's clothing. It also has a wide range of prices, from cheap items to more expensive items. This makes it a great option for everyone, whether you're on a budget or want to splurge on some luxury goods.

Overall, House of Fraser is an excellent choice if you're looking for high-quality clothes at affordable prices. It's definitely one of the most popular British retailers out there!


House of Fraser is a British retailer that has been operating for over 160 years. What makes it stand out among other British retailers? For one, House of Fraser offers a wide variety of high-quality apparel and accessories at affordable prices. Additionally, the store's interior design is unique and stylish, making it a great choice for shoppers who are looking to branch out from traditional department stores. Whether you're looking for fashionable clothing or personalized gifts, House of Fraser has something for everyone.