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NA-KD | A Fashion Brand Revolutionizing the Industry with Inclusivity and Sustainability

Welcome to the fashion revolution! In an industry often criticized for its exclusivity and environmental impact, there’s one brand that is changing the game. Say hello to NA-KD, a trailblazer in inclusivity and sustainability. With their bold designs, diverse representation, and commitment to ethical practices, NA-KD is not just redefining what it means to be fashionable – they’re reshaping the entire industry. Join us as we dive into the world of NA-KD and discover how this brand is making waves with style that goes beyond trends; it’s about empowerment, diversity, and a greener future. Get ready to be inspired by a fashion revolution like no other!

Introduction to NA-KD and their mission

NA-KD is a Swedish fashion brand that has taken the industry by storm with its innovative approach to inclusivity and sustainability. Founded in 2015, NA-KD quickly gained popularity among young women for its trendy and affordable clothing options. However, what truly sets this brand apart is their commitment to making fashion more inclusive and sustainable.

The mission of NA-KD is simple yet powerful: to revolutionize the fashion industry by promoting inclusivity and sustainability. The founders of NA-KD, Jarno Vanhatapio and Jan van Mol, recognized the need for change in the fashion world where traditional beauty standards were often perpetuated, and fast fashion was causing harm to both people and the planet.

One of the core values of NA-KD is inclusivity. This means celebrating diversity in all forms - body shapes, skin color, gender identity, etc. In a society where unrealistic beauty standards are heavily promoted in the media, NA-KD strives to showcase real people from all walks of life through their marketing campaigns and collaborations with diverse influencers.


The importance of inclusivity and sustainability in the fashion industry

The fashion industry has long been known for its exclusivity and unsustainable practices. From the lack of diversity on runways to the overproduction of fast fashion, it is clear that change is needed in this multi-billion dollar industry. This is where NA-KD comes in - a brand that is revolutionizing the fashion world with its commitment to inclusivity and sustainability.

Inclusivity in the fashion industry refers to creating a diverse and inclusive environment for all individuals, regardless of their race, gender, size, age or ability. It means representing different body types, skin tones and cultures in advertising campaigns, runway shows and clothing sizes. For too long, the fashion industry has perpetuated narrow beauty standards that exclude a large portion of society. However, NA-KD is breaking this mold by embracing diversity and promoting self-love through its collections.

NA-KD commitment to inclusivity can be seen in their collaborations with various influencers who represent different body types and styles. They also feature models from diverse backgrounds in their campaigns, making sure that everyone feels represented and included. In addition, NA-KD offers a wide range of sizes - from petite to plus-size - ensuring that every person can find something that makes them look and feel confident.

How NA-KD promotes diversity through their collections and models

NA-KD believes in promoting diversity and inclusivity through their collections and models. The brand is committed to showcasing a wide range of body types, ethnicities, genders, and ages in their campaigns and on their website. They strive to represent the true diversity of their customer base, which includes individuals from all over the world.

One of the ways NA-KD promotes diversity is through their use of diverse models in their fashion campaigns. The brand has been praised for featuring models with different body types, skin colors, and backgrounds. This sends a powerful message that beauty comes in all shapes, sizes, and colors. It also allows customers to see themselves represented in the fashion world, which can be empowering and inspiring.

In addition to using diverse models in their campaigns, NA-KD also offers a wide range of sizes in their clothing collections. Their size range goes beyond the traditional industry standards and includes plus-size options as well. This inclusive approach ensures that customers of all sizes can find stylish and trendy pieces that fit them comfortably.

Collaborations with influencers and celebrities for a wider reach

NA-KD has been making waves in the fashion industry not only for their trendy and sustainable clothing, but also for their strategic collaborations with influencers and celebrities. In today's digital age, social media influencers and celebrities have a huge impact on consumer behavior and can significantly increase brand awareness and reach. By partnering with these influential individuals, NA-KD has been able to expand its audience and create a strong presence in the market.

One of the key factors that sets NA-KD apart from other fashion brands is their inclusive approach to collaborations. Rather than just working with big names or high-profile influencers, NA-KD strives to collaborate with a diverse range of individuals who represent different body types, ethnicities, ages, and styles. This allows them to cater to a wider audience and promote inclusivity in the fashion industry.

From plus-size models like Ashley Graham to fitness enthusiasts like Awa Sanoko, NA-KD has partnered with individuals who align with their brand values of body positivity and self-love. By featuring these diverse personalities on their social media platforms and website, they are able to showcase how their clothing looks on real people of all shapes and sizes.


NA-KD is not just a fashion brand, but a movement towards inclusivity and sustainability in the industry. By breaking traditional beauty standards and promoting diversity through their clothing, they are paving the way for a more inclusive future. Furthermore, their commitment to sustainable practices sets an example for other brands to follow in order to reduce fashion's impact on the environment. With NA-KD leading the way, we can hope for a more diverse and eco-friendly fashion industry that celebrates individuality and supports ethical production methods.